01 · The homepage
Written for everyone
The homepage says it’s for teams, businesses, or anyone who needs it. The person who’d actually pay doesn’t see themselves in that, so a few people sign up to have a look and nobody gets as far as paying.
For a live product that isn’t selling
Your product is live. It isn’t selling.
We’ll read it and tell you why. Every claim links to a source. Start with a free Snapshot. Teardown+ is the step up: the full report, plus a read-only look at your tracking.
See a sample reportFollow @SoberReadOur product · superseded
Named Atlas
Named Atlas is our own product, made by the same company as SoberRead. Superseded 10 October 2026. The lead finding is about a lock-and-take rule Named Atlas dropped on 10 October 2026.
Conditional go
Score 21/50 · estimate
A go only if the site picks one buyer, makes a short lock on a planet cost less than the planet, and runs the kill test below.
Read the Teardown
01 · The problem
Why it’s hard to get a straight answer
Usually the homepage is trying to talk to everyone, so the person who’d pay doesn’t recognise themselves. Then the founder goes looking for a second opinion, and the two obvious places to get one both fall short.
02 · AI score tools
AI tools that tell you what you want to hear
You paste in a description and get a score. Founders have posted about typing in completely different ideas, including nonsense, and getting the same encouraging number back. These tools are built to judge an idea before anything exists, so they won’t open your pricing page, and they won’t tell you to stop.
03 · Paid reviews
Paying a person $399
Having someone look at your actual product is the right idea. One review service aimed at founders like you charges $399, and it takes longer than a weekend. It’s worth it if you can wait and can afford it.
Checked on 8 October 2026. The $399 price is from a review service’s own pricing page. The complaint about the same score for every idea is from founders writing in public. We describe kinds of service here rather than naming anyone.
02 · What you get
A full report, with a short summary on top
The report covers who’s most likely to buy, what the alternatives charge, what you should charge, and where to find buyers without paying for ads. It ends with a verdict. Below is a Teardown of Named Atlas, live at namedatlas.com. Named Atlas is our own product, made by the same company as SoberRead. Superseded 10 October 2026. The lead finding is about a lock-and-take rule Named Atlas dropped on 10 October 2026. We read the site on 9 October 2026.
SoberRead
Launch Teardown · Summary
Superseded
Live product · namedatlas.com
Named Atlas
The product is live. Why is nobody paying?
Read 9 October 2026
Verdict
Conditional go
21/50 · estimate
Summary
Conditional go. 21/50. ESTIMATE. A go only if the site picks one buyer, makes a short lock on a planet cost less than the planet, and runs the kill test below.
Key findings
- The buyer cannot keep what they buy. After any lock ends, anyone can take an address by paying Named Atlas 10% more. The previous claimant gets nothing, and there are no refunds. [6, 8, 16]
- Protection costs more than the address. Planets start at £5. The lock fee has a floor of £1 a month, so six months of lock on a £5 planet adds at least £6. (ESTIMATE: our arithmetic.) [9]
- The map is quiet. The rankings page shows 7 claimed addresses, listed together at £319. The busiest has 48 arrivals and 5 excursions. [17]
- Price is not the problem. Linktree Starter is £3.50 a month billed annually, and Carrd Pro Lite is $9 a year. Linktree, Beacons, and Carrd all have free tiers. [18–21]
- The site speaks to five buyers. "Studios, shops, bands, newsletters, clubs." We would sell to one: small teams and makers with something to launch. [4]
First action
Rewrite the guide hub and "Who is this for?" for that one buyer, and fix the planet lock so a short lock costs less than the planet. Then post on Indie Hackers, Show HN, and Product Hunt within their rules: no upvote asks, write it yourself, start a discussion. [23–27]
03 · How it works
You send a link, and we send back a report
There’s nothing to sign up for. If the product is live, you fill in a short form and the report comes by email, within 24 hours for a Snapshot or within 48 hours of payment for a Teardown or Teardown+. Just an idea? Idea Check is a PDF within 48 hours of payment. The length depends on what the idea needs.
- 1
Tell us about the product
Send the link, who you built it for, and what isn’t working. A few lines is plenty.
- 2
We look at it, and at the alternatives
We read your site and the products people might choose instead, taking prices from their own pages. We look for places where your buyers are already asking for help, and we note anything we couldn’t check.
- 3
The report comes by email
A Snapshot is the short read. A Teardown is the full report plus a short summary. Each claim links to where we found it, and if the evidence says you should stop, the report says so.
04 · What you can order
A free Snapshot, then Teardown+ if you want the full read
The Snapshot is free, for a product that is already live and isn’t selling. Teardown+ is the step up. Just an idea? Idea Check gives you a go or no-go before you build.
Idea Check
- Price
- $24.99. Prices include VAT where it applies.
- What you get
- A PDF on the idea. The length depends on what it needs
- Verdict and score
- Go, Conditional go, or No-go
- Sources
- A link and the date we read it, on every claim
- Tracking
- Not included. There is no site to track yet
- How long
- Within 48 hours of payment
- If something’s wrong
- 14 days to ask for a fix or a refund
- How to start
- Pay on Stripe
Snapshot
- Price
- Free
- What you get
- A short verdict and a few sourced facts
- Verdict and score
- Go, Conditional go, or Stop, and a score out of 50
- Sources
- A link and the date we read it, on every fact
- Tracking
- Not included
- How long
- Within 24 hours
- If something’s wrong
- Nothing to refund
- How to start
- The free form
Teardown
- Price
- $59.99. Prices include VAT where it applies.
- What you get
- The full report and a short summary
- Verdict and score
- The same verdict and score, in the summary and the report
- Sources
- A link and the date we read it, on every claim
- Tracking
- Not included
- How long
- Within 48 hours of payment
- If something’s wrong
- 14 days to ask for a fix or a refund
- How to start
- Pay on Stripe
Teardown+
- Price
- $99.99. Prices include VAT where it applies.
- What you get
- The Teardown, plus a read-only look at your tracking
- Verdict and score
- The same verdict and score, plus what the tracking shows
- Sources
- The same sources, and we say what the tracking couldn’t show
- Tracking
- Read-only look at Analytics, Tag Manager and Search Console
- How long
- Within 48 hours of payment
- If something’s wrong
- The same 14 days, plus a $40 choice if we can’t read the tracking
- How to start
- Pay on Stripe
05 · Prices
Just an idea, or a product that is already live
Prices include VAT where it applies. Idea Check is for an idea with no product yet. The Snapshot, the Teardown and Teardown+ are for a product that is already live.
Currency
Just an idea?
No product and no website yet. The verdict is honest, it is backed by sources, and it can be a no-go. An expert reviews the report.
Just an idea?
Idea Check
$24.99
Prices include VAT where it applies.
An honest verdict on an idea with no product yet, backed by sources. It can be a no-go. The length depends on what the idea needs. An expert reviews it before we email it, within 48 hours.
Already launched?
A live product or service that isn’t selling. Start with the free Snapshot. The Teardown and Teardown+ are the paid reports.
First look
Snapshot
Free
A short verdict, a few facts with their sources (including the biggest problem we spotted), and what the full Teardown would cover. It’s emailed within 24 hours, so you can see how we work before paying anything.
Full report
Teardown
$59.99
Prices include VAT where it applies.
The full report, with a short summary on top. It covers who’s most likely to buy, what competitors charge, what you should charge and where to find buyers, and it ends with a verdict. The length depends on what the problem needs. Emailed within 48 hours.
Report and tracking
Teardown+
$99.99
Prices include VAT where it applies.
The full Teardown, plus a read-only look at whether tracking works, where visitors drop off, and which searches bring people in. You add a SoberRead address. We can’t change anything. Emailed within 48 hours.
The SoberRead analysis for my product Voicebid was a complete game-changer. It didn't just point out flaws, it gave me a crystal-clear, data-backed execution plan to pivot from a generic aggregator into a high-intent, defensible product. If you're building in tech or SaaS, the teardowns from SoberRead are pure gold.
From a free pre-launch review, written on 8 October 2026.
06 · Free Snapshot
Get a free Snapshot
Send us the link to your product, or a short description if it isn’t live yet, and tell us in a line what isn’t working. You’ll get a short verdict back, a few facts with their sources, and what the full Teardown would cover. We email it within 24 hours.
It’s emailed within 24 hours and stays private. If you only have an idea, and no product or website yet, Idea Check is $24.99. If you want the full report on a live product, the Teardown is $59.99 and comes within 48 hours, with our 14-day fix-it-or-refund promise. Teardown+ adds a read-only look at your tracking. It’s $99.99. Prices include VAT where it applies. You can send one Snapshot request per email address per day.
07 · Questions
Questions people ask
I have an idea, and no product yet. Is this for me?
Yes. Idea Check is $24.99. Prices include VAT where it applies. We look for evidence and send an honest verdict. It can be a no-go. Every claim links to a source you can open, and an expert reviews the report. We will not tell you the idea sounds good if the sources don’t support it.
I already have a product that isn’t selling.
Start with a free Snapshot. If you want the full report, a Teardown is $59.99 and Teardown+ is $99.99. Prices include VAT where it applies. Those are for a product or service that is already live.
Do you use AI?
Yes. We use a set of AI tools and skills we've built for this specific job. Every report is checked by a person before it goes out. Every claim links to a source you can open, and we label anything we couldn't check.
What if a figure is wrong?
Tell us and we'll correct it. A wrong figure in a paid report is our mistake, not yours. If you'd rather have your money back, you can, as long as you ask within 14 days of getting the report.
How do refunds work?
If a figure in a paid report is wrong, or the report doesn't help you decide, tell us within 14 days and we'll fix it or refund you. It isn't a promise that your product will sell. The Snapshot is free. Idea Check is $24.99, a Teardown is $59.99, and Teardown+ is $99.99. Prices include VAT where it applies. The refunds page has the details, including the $40 choice if we can't read the tracking on a Teardown+.
Will you publish anything about my product?
No, not unless you later agree in writing. Snapshots and Teardowns stay private. There's an optional box on the form that lets us ask whether you'd like a public teardown, but ticking it isn't permission to publish, and you'd see a draft first. You can also ask us to delete your request at any time.
Is this financial or legal advice?
No. It's research to help you decide what to try next. It isn't advice on tax, setting up a company, investments or the law. An Idea Check sets out three cases, conservative, base and optimistic, with the assumptions behind them. Those cases are not a promise of what you will earn.