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Sample Teardown

Named Atlas

This is a real Teardown of Named Atlas, a live product at namedatlas.com. We read the site on 9 October 2026. The owner agreed we could publish it.

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The question

The product is live. Why is nobody paying?

Verdict

Conditional go. 21/50. ESTIMATE. A go only if the site picks one buyer, makes a short lock on a planet cost less than the planet, and runs the kill test below.

21/50 · estimate · Read 9 October 2026

Key facts

  • The buyer cannot keep what they buy. After any lock ends, anyone can take an address by paying Named Atlas 10% more. The previous claimant gets nothing, and there are no refunds. [6, 8, 16]
  • Protection costs more than the address. Planets start at £5. The lock fee has a floor of £1 a month, so six months of lock on a £5 planet adds at least £6. (ESTIMATE: our arithmetic.) [9]
  • The map is quiet. The rankings page shows 7 claimed addresses, listed together at £319. The busiest has 48 arrivals and 5 excursions. [17]
  • Price is not the problem. Linktree Starter is £3.50 a month billed annually, and Carrd Pro Lite is $9 a year. Linktree, Beacons, and Carrd all have free tiers. [18–21]
  • The site speaks to five buyers. "Studios, shops, bands, newsletters, clubs." We would sell to one: small teams and makers with something to launch. [4]

First action

Rewrite the guide hub and "Who is this for?" for that one buyer, and fix the planet lock so a short lock costs less than the planet. Then post on Indie Hackers, Show HN, and Product Hunt within their rules: no upvote asks, write it yourself, start a discussion. [23–27]

Kill criterion

Thirty days after the last of those posts, if fewer than 10 people you do not know have paid for a claim, stop selling Named Atlas as a business address. (ESTIMATE: the threshold is our judgement.)

Could not verify

  • Who paid for the seven claims, and any sales data.
  • The live card step of a claim.
  • Reddit and MetaFilter Projects posting rules.
  • Linktree prices in other countries.

Sources

Each line is the source as we filed it, including the date we read the page.

  1. [1] Named Atlas homepage. https://namedatlas.com/ Read 9 October 2026. Title "Named Atlas — claim a named place on a shared map"; the map loads in the browser.
  2. [2] How it works (guide hub). https://namedatlas.com/guide Read 9 October 2026. Planets from £5; the five audiences; not an NFT or investment; "the sky is still young".
  3. [3] What is Named Atlas? https://namedatlas.com/guide/what-is-named-atlas Read 9 October 2026. Shared map of galaxies, sectors, systems, planets; guestbook and link out; takes pay Named Atlas.
  4. [4] Who is this for? https://namedatlas.com/guide/who-is-named-atlas-for Read 9 October 2026. Studios, shops, bands, newsletters, clubs; look around with no account; sign-in to claim.
  5. [5] What do I get? https://namedatlas.com/guide/what-do-you-own Read 9 October 2026. Right to publish the address while you claim it; licence ends if the service ends.
  6. [6] Can someone take my estate? https://namedatlas.com/guide/how-do-takeovers-work Read 9 October 2026. Take after any lock at 10% more; no payout and no split; 1–6 months of lock.
  7. [7] What are the estate terms? https://namedatlas.com/guide/estate-terms Read 9 October 2026. A licence; not land, not a token, not refundable.
  8. [8] Estate terms (full). https://namedatlas.com/terms Read 9 October 2026. Version 2026-09-16; floors £5 / £40 / £150 / £480; lock fee at least £1 a month; no refunds; ten-minute checkout hold.
  9. [9] How much does it cost? https://namedatlas.com/guide/how-much-does-named-atlas-cost Read 9 October 2026. Floors £5 / £40 / £150 / £480; 1.30 dollars or 1.17 euros per pound display rate; upgrade credit down to 20%; lock fee; take at least 10% more.
  10. [10] How does it work? https://namedatlas.com/guide/how-does-named-atlas-work Read 9 October 2026. Open the map, name it, add a destination, sign in, pay; foothold on first claim of a larger scale; gifting.
  11. [11] For marketers. https://namedatlas.com/for-marketers Read 9 October 2026. Weekly log of Impression (arrival), Visit (descent), Click (beacon); sample log labelled not live.
  12. [12] Why not just use a bio link? https://namedatlas.com/guide/versus-link-in-bio Read 9 October 2026. A bio link is a list you carry; this sits on a shared map with a guestbook and neighbours.
  13. [13] How people use it. https://namedatlas.com/guide/examples-and-use-cases Read 9 October 2026. Product team points a sector at a launch; shop claims a planet for £5; community posts a coordinate.
  14. [14] Can I prove this paid for itself? https://namedatlas.com/guide/can-i-prove-this-paid-for-itself Read 9 October 2026. No made-up return; match campaign tags in your own analytics.
  15. [15] What numbers do you count? https://namedatlas.com/guide/what-numbers-do-you-count Read 9 October 2026. One arrival, one descent, one excursion per explorer per address per day.
  16. [16] Can I get a refund? https://namedatlas.com/guide/cancellations-and-refunds Read 9 October 2026. No refund once the estate is written; quiet traffic or a later take does not unlock one.
  17. [17] Rankings. https://namedatlas.com/rankings Read 9 October 2026. 7 claimed addresses; listed together £319; highest listed value £68; most travel 48 arrivals and 5 excursions.
  18. [18] Carrd Pro plans. https://carrd.co/docs/pro/plans Read 9 October 2026. Pro Lite $9 a year; Pro Standard $19 a year; Pro Plus $49 a year; free Basic below Pro Lite.
  19. [19] Carrd Pro. https://carrd.co/pro Read 9 October 2026. "Go Pro from just $19 / year"; plan grid from $9 a year; free Carrd account; 7-day Pro trial.
  20. [20] Beacons pricing. https://beacons.ai/i/pricing Read 9 October 2026. Free $0 with 9% seller fees; Creator $8.33 a month billed annually ($100) or $10 monthly; Creator Plus $25 ($300) or $30; Creator Max $83.3 ($900) or $100.
  21. [21] Linktree pricing. https://linktr.ee/s/pricing Read 9 October 2026. Free £0; Starter £3.50 a month billed annually or £4.50 monthly; Pro £6.50 or £8; Premium £16 or £18.50, as the page showed it to us.
  22. [22] Indie Hackers about. https://www.indiehackers.com/about Read 9 October 2026. Founders of businesses and side projects share stories, give and receive feedback.
  23. [23] Indie Hackers, "Meta: What are the rules for posting here?". https://www.indiehackers.com/post/meta-what-are-the-rules-for-posting-here-7yZTszjjBZPFDyBRhfI7 Read 9 October 2026. Link your own stuff but spark a discussion or ask for feedback; spam is flagged.
  24. [24] Show HN guidelines. https://news.ycombinator.com/showhn.html Read 9 October 2026. Something people can try, ideally without sign-up; no landing pages; do not ask friends to upvote.
  25. [25] Hacker News guidelines. https://news.ycombinator.com/newsguidelines.html Read 9 October 2026. Not primarily for promotion; no generated or AI-edited text; do not solicit upvotes.
  26. [26] Product Hunt community guidelines. https://help.producthunt.com/en/articles/3615694-community-guidelines Read 9 October 2026. No mass messaging, no upvote asks, no self-promotion in comments.
  27. [27] Product Hunt, why are posts removed. https://help.producthunt.com/en/articles/484940-why-are-posts-removed Read 9 October 2026. Services are "not a product"; posts need a logo, tagline, and images.
  28. [28] MetaFilter Projects. https://projects.metafilter.com/ Read 9 October 2026. For members to announce newly completed web projects; no Projects posting rule found.
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